![]() ![]() That's the outcome-oriented creative and Adobe Express is certainly made for that customer. They don't even care what colour red it is, as long as it's red. They're fine with whether the shadows there or somewhere else. ![]() It has to be beautiful but they don't really care about the pixel perfection. You have the outcome oriented customer who only cares about getting what they want done. I really believe that Adobe Creative Cloud has two very distinct personas but they're not always different people. On the former, it's interesting to understand the customer’s intention. Scott Belsky: I think there's a different answer to that whether it's a zero-to-one type of tool, versus retrofitting a product for new use cases for new customers. Then I'm going to personally work with those and take them further and then ultimately find the three best options to present to my client. ![]() It's almost like asking a magical assistant to go and explore 30 different options, or 130 or 130,000, come back to me with your favorite 50, say and then I'm going to look at those and pick seven of them. Who knows where talent comes from, but the time is something we can help with and if one of our customers has 10x more possibilities to explore for solving some problem, then I think their outcome could be a lot better. Talent is whatever we grew up with and the tastes and exposure to things that inspire us. It's the number of paths they take that really leads them to the best possible outcome. When you sit next to a designer and watch their process, it's like they keep following different paths or they take another deviation as a backup and then go back to the main line and try a different route. Scott Belsky: I think that great creativity and great outcomes are a result of trying many different things. ![]()
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